It’s a fact that the fitness industry is notorious for high employee turnover- an unfortunate opportunity cost that can be both financially draining and emotionally exhausting. So, how do you attract top talent and foster long-term staff loyalty so your business can run on auto-pilot?
Step 1 – Build a team culture
The very first step is creating a collaborative, team-oriented culture where all members feel like their thoughts and contributions matter. Building a team culture takes time and your culture is ultimately an extension of your core values as the owner.
You must first define your core values, your vision and your mission and then teach it to your team members. Ultimately, they will help you carry this vision forward so it is extremely important that you work every day to instill your values in your team. You can do this by sharing your vision regularly and making sure your team is aligned and on the same page. If and when problems do arise or you notice...
You have heard the adage that you should work more ON your business and less IN your business, but what does that really mean?
Of course, as business owners our “to do” list is a mile long and there are truly never enough hours in the day. So why do so many studio owners continue to fill their schedules with clients and never officially step into the higher-level tasks that fall in the working ON your business category?
Before we get started, we have to share a bit of training about this concept that we learned from one of our friends and colleagues, Ashley Selman, owner of Evolution Trainers and Thrive Studio Coaching.
Ashley teaches about this concept of $15/$100/$1500 per hour tasks, and she encourages studio owners to lean into their highest value/highest return tasks as much as possible – hence the $1500/hour tasks.
Let’s break this concept apart a little.
What are the $15/hour tasks? These are any tasks that can be completed by...
Ok so you’ve done all the hard work of getting your business up and running. You came up with the business concept, you found the location, you secured the finances, you opened the doors and you are helping clients reach their goals.
But why is your team not doing what they should do? And why are clients so hard to manage sometimes?
Well it may just be that you haven’t quite stepped into your leadership role yet.
No worries – we’ve been there too, and it’s something that many of us forget when we are grinding it out day in and day out.
In order for your business to fully function and thrive you must start thinking, acting and leading like the CEO of your business.
The first step to stepping into your CEO role is to develop a strong business culture – one that is an extension of your personal values. This work takes time and reflection, and it’s usually a complete departure from your ‘go, go, go see clients all the time routine.’
Today we’re jumping back in to another marketing topic - what is a signature offer and why must you have one?
Before we even get started, you must remember the goal of marketing - to bring your ideal clients through your door and convert them to clients.
A signature offer is simply something of value or something intriguing that allows your prospective client to take action and book a session with you.
At this stage of the marketing game you must put yourself in your prospects’ shoes and think about what beliefs, objections, hurdles they must overcome before they get started.
Because we are in the wellness industry many times prospective clients are battling an internal dialogue that can be quite hard to break through. Things like.. “I have to get in shape before I call a professional,” “everyone there is already in shape, and I won’t fit in,” “I don’t want to get someone who is going to push me too hard,”…. And...
We hear from so many wellness entrepreneurs about how they would like to take a step back and spend more time working ON their businesses and less time working IN their businesses.
Of course just as soon as they say that, fear bubbles straight up to the surface.. They start thinking… "Oh my goodness, I'm training clients, or I'm working with people one on one, and I know that I'm bringing money in… what will happen if I take a step back?”
It is possible to gradually step away from working so much in your business and shift your focus to more strategic goals, but you must be smart about how you do it.
First take a look at your all-around pricing. How are you pricing your services? What kind of fees are you setting? Are you actually demanding what you're worth?
Examine your own thoughts about money and make sure you are leading with a “worth it” mindset. Remember that you are offering a tremendous value to your clients – a gift of health and wellness...
As a business owner it can feel like your work is never really done. Your business, your clients, your team is always on your mind - so much so that sometimes you forget to stop and take stock in all the other important aspects of your life and if you are even HAPPY. If you are anything like us you not only started our business because you were passionate about helping people, but also because you wanted to create a lifestyle for yourself and your family that allowed you to truly enjoy this one precious life you have to live.
So today we are pondering this question: how do we learn to embrace the journey of our lives (inside and outside of our business) and find gratitude and joy in the day to day?
Here are 5 tips to get you started:
1. Embrace Joy – Imagine this… you had a good day. Maybe something amazing happened or maybe your day was simply absent of thrills. Essentially the day went your way – you...
Now that you are ready to build a successful, profitable business that can run without you… you’re probably thinking you need more clients.
Because more clients = more money and more money = better ability to pay your team.
The obvious answer to getting more clients is to start marketing, right? But hold on just a second… before you start throwing your hard-earned money at every last opportunity out there it’s important that you stop for just a second and get strategic with your thinking.
What is the goal of marketing? It’s to both attract and engage your ideal client.And in order to attract your ideal clients you must think about your business from your clients’ perspective and meet them where they are in the decision-making process.
First you must consider your brand identity. What is your logo? What is your tagline? How are you presenting to the world? What do your colors and fonts say about your brand? Is everything you do “on...
Today’s post is all about how to find team members that actually stick around. After all it takes a lot of time and energy to bring new team members on and it can have a negative impact on your business if you have constant turnover.
In our fitness business Empower Personalized Fitness we use a 4-step process to that has allowed us to retain top talent for 7-10 years on average.
The steps are:
Finding the right employee begins with YOU and how “sell” the position and your company in the job description. Use your posting to convey important information about the position, the expectations required and a sneak-peek into your company culture. Just like you are looking for the right fit for your company prospective employees are looking for a company that aligns with their values and provides them with an opportunity. Go ahead and set the expectation of excellence so potential prospects are on the same...
Question – do you work for your business.. or does your business work for you?
If you’re not completely sure then take a second to reflect on what would happen if you took a day, a week or a month away from your business?
Is it self-sufficient enough to continue forward without so much oversight from you as the owner?No worries if that little reflection evoked a major sense of anxiety…because as fellow founders/owners we have been there.
In some ways our businesses are like our babies and when we are just getting started it can be really hard to imagine it gaining its independence and being able to stand alone.
But the truth of the matter is if you ever desire some semblance of balance and time freedom in your life then you must set your business up for success from the very beginning.
Take a look at these two contrasting business models.
The first is called the “Owner Does It All” and in this model the owner is responsible for all parts of...
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