Have you ever stopped to think about the client journey through your business? Do you know how most of your clients find you – word of mouth, social media, advertisements, a custom app?
Specifically, do you know beyond a shadow of a doubt that your front-end systems are working hard for you and converting clients?
Regardless of how your prospects find you it is almost guaranteed that they will check your website before beginning a fitness plan.
That’s why it’s important that your website clearly states what you do and provides a clear call to action on how prospects can get started with you.
Sounds simple right? Yes, but it’s not necessarily easy to get everything from your head out onto the page of your website with clarity and conciseness. And more often than not we don’t look at our website from the perspective of our prospects.
That’s why we absolutely LOVE Donald Miller’s StoryBrand Framework. His simple, no-nonsense approach to...
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