All this time in pandemic has many of us thinking “what now?”
Some business owners have decided to close their businesses. Others are pivoting in a new direction (maybe one they didn’t choose), and yet others are feeling a little lost and uncertain about what to do next.
Essentially we are all in transition.
And sometimes transition breeds uncertainty and lack of purpose.
Discovering your purpose is not an easy process. You don’t magically wake up one day with a clear vision of what your purpose is and exactly how it is going to take shape (unless you are extremely lucky). However, discovering your unique gifts and talents and doing what you love can add so much more joy to your life. It doesn’t have to be someday . . . you can start today!
Grab your journal, answer the following questions, and take some time to truly reflect on what matters most now.
1. What did you do for fun as a kid?
Children are naturally drawn to what resonates...
Since the inception of our coaching business we’ve heard from dozens of studio owners that marketing their fitness studio is their most pressing issue.
Enter 'rona, she says in parentheses (sung to the tune of My Shot from Hamilton – sorry I only watched the Disney+ version twice this weekend and it is FANTASTIC as expected).
But seriously – enter Coronavirus. How does one even begin to market in the midst of a pandemic?
Here are 4 strategies we’re leaning into right now to re-engage old clients and encourage new business.
1. Weekly Email Communication – Prior to the pandemic we were sending an e-newsletter about once/month. Since we closed down we have moved to sending useful content weekly to two lists – our active clients and our prospective clients (i.e. ones who have opted in to our newsletter or content either as a previous client or another marketing initiative).
This strategy is highly efficient and allows us to stay front and...
It seems there was a line drawn in the sand on March 13, 2020 and we are now affectionately referring to our lives as pre-Covid-19 and post-Covid-19. What a strange trip it’s been (and continues to be), and there’s no doubt we’re all a little beaten up, a little scarred, a little broken – but the good news is we’re still here and we’re still standing.
We know everyone’s path and experience is different – some are deciding to close their studios, others are downsizing, some are pivoting in a new direction and others are figuring out how to run a studio in the post-Covid world.
We’re still waiting to open our doors (technically not allowed in NC yet AND our cases are going up), but here’s what we know about our studio and our business going forward.
1. We Must Be Anti-Racist: Just as we were all catching our breath from the Covid crisis we were reminded that the longest standing pandemic in the US is systemic and...
First and foremost… it’s time for a giant collective exhale. We hope that you, your family and your studio community are all healthy and safe.
The last few weeks have been non-stop as we all try to do our part to stop the spread of the Covid-19 virus AND figure out new ways of working. For most studio business owners this means that we’ve had to bring our businesses completely online in a matter of days… a process that usually takes months… or even years.
But the wellness community is strong… and resilient. And we love seeing fitness business owners creating and expanding in new and different ways. Your ingenuity, your commitment to your team, the way you leading your community and your strength and perseverance is truly unparalleled.
One topic that’s been on all studio owners’ mind is how do I continue to be profitable as we weather this storm.
When times get tough it’s common to focus on your revenues – after...
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