It’s long been said the definition of insanity is doing the same thing over and over yet expecting a different result.

Well friends if you are trying very hard to run your studio or business the way you used to then it’s likely you are feeling out of sorts and like you’re fighting an uphill battle.

The world has changed, and it’s likely we’re not going back to the way it was before… at least not for a long time. 

So as business owners where should we put our focus?

No, we don’t have a crystal ball, but here’s our best “one foot in front of the other” guess of how business will shift in the coming weeks, months and years.

1) The future of fitness is personal – With so many opportunities out there and different virtual platforms available (ones with presumably larger budgets than we have as small studio owners) it is going to be hard to compete in that space… unless you already have a lot of notoriety...

It seems there was a line drawn in the sand on March 13, 2020 and we are now affectionately referring to our lives as pre-Covid-19 and post-Covid-19. What a strange trip it’s been (and continues to be), and there’s no doubt we’re all a little beaten up, a little scarred, a little broken – but the good news is we’re still here and we’re still standing. 

We know everyone’s path and experience is different – some are deciding to close their studios, others are downsizing, some are pivoting in a new direction and others are figuring out how to run a studio in the post-Covid world.

We’re still waiting to open our doors (technically not allowed in NC yet AND our cases are going up), but here’s what we know about our studio and our business going forward.

1. We Must Be Anti-Racist: Just as we were all catching our breath from the Covid crisis we were reminded that the longest standing pandemic in the US is systemic and...

We hope you are healthy and safe, and you are hanging in there as a business owner.  For us we are officially in week 10 of shutdown due to the Covid-19 pandemic. 

 Some things have become routine – like creating our virtual classes and offering online personal training, but there is still a familiar rhythm lacking - and that is of going into the studio each and every day. 

Which brings us to the stress du jour – how and when do we re-open and when will it actually be safe to do so?

This one thought has been on our mind for weeks, and we still aren’t quite sure when we will be able to return to seeing clients in the studio. But we know that now is the time to start thinking, planning and communicating with both our team and our clients so we can all be on the same page when the time comes. 

As you know… everything is different now and businesses across the world are having to figure out a new way of doing things. And that is true for...

We’re rounding the corner to week 5 since our studio shut down, and yes, we are officially over it. The roller coaster of emotions is almost too much to handle at times, but like you we keep persevering. We hope you are hanging in there, you are healthy, and staying safe and strong.  It’s ok if you’re not… these are hard times indeed.

Running a business through a global pandemic is not something we’re necessarily familiar with so each and every day we are learning something new about our business, our team, and ourselves as leaders.

Here are the top 6 lessons we are learning. There are many, but we’ll leave you with the top 6.

1) Health is everything – When the pandemic started we had a hard time distinguishing between the fear of shuttering our business and the fear of the virus itself. One thing this virus reminds us is that life is short, there are no guarantees and being physically, emotionally, mentally and spiritually...

Here we are smack dab in the middle of our “new normal” of managing a business during a global pandemic. Our brick and mortar studio has officially been closed since March 18 which means this week it will be 1 month since we’ve had clients in our studio.

If you had told us even just 2-months ago that we would close our doors for 30 days and still be standing we would have probably laughed at you.

This is surely not to brag because we have had our fair share of setbacks and challenges and each day feels like we’re running a sprint marathon trying to keep all the balls in the air.  We are not out of the woods yet, and yes, we’ve made some wrong decisions along the way. It’s definitely not all rainbows and unicorns. But we are “open for business” and we’re even starting to see some growth and new opportunities as we near the 30-day mark.

Here are the 6-Steps we’ve taken to manage our business during this time.

1. ...

First and foremost… it’s time for a giant collective exhale. We hope that you, your family and your studio community are all healthy and safe.

The last few weeks have been non-stop as we all try to do our part to stop the spread of the Covid-19 virus AND figure out new ways of working. For most studio business owners this means that we’ve had to bring our businesses completely online in a matter of days… a process that usually takes months… or even years.

But the wellness community is strong… and resilient. And we love seeing fitness business owners creating and expanding in new and different ways. Your ingenuity, your commitment to your team, the way you leading your community and your strength and perseverance is truly unparalleled.

One topic that’s been on all studio owners’ mind is how do I continue to be profitable as we weather this storm. 

When times get tough it’s common to focus on your revenues – after...