All this time in pandemic has many of us thinking “what now?”

Some business owners have decided to close their businesses. Others are pivoting in a new direction (maybe one they didn’t choose), and yet others are feeling a little lost and uncertain about what to do next.

Essentially we are all in transition.

And sometimes transition breeds uncertainty and lack of purpose.

Discovering your purpose is not an easy process. You don’t magically wake up one day with a clear vision of what your purpose is and exactly how it is going to take shape (unless you are extremely lucky). However, discovering your unique gifts and talents and doing what you love can add so much more joy to your life.  It doesn’t have to be someday . . . you can start today!

Grab your journal, answer the following questions, and take some time to truly reflect on what matters most now.

1. What did you do for fun as a kid?

Children are naturally drawn to what resonates...

Vibe check – how you doing studio owner? It’s officially week 8 of the stay at home order, and by now you probably have a bit of a routine going. Congratulations to you for how far you’ve come and how much progress you’ve made over the last few weeks. You are.still.standing!

However, you are not done, and the job of a studio owner is always an adventure – especially as many of us turn our thoughts to how and when to reopen our studios. It’s definitely something we are thinking long and hard about, and currently we are making plans for a slow and safe (as possible) reopen. We’re brainstorming, strategizing, talking with our team, moving equipment around, setting new protocols and making sure our physical space is ready. 

In addition to creating a safe physical space it is also critical that you have clear plan for profitablity in your business. In particular you need a clear way to measure how your business is doing so you can make...

It’s a fact that the fitness industry is notorious for high employee turnover- an unfortunate opportunity cost that can be both financially draining and emotionally exhausting. So, how do you attract top talent and foster long-term staff loyalty so your business can run on auto-pilot?

Step 1 – Build a team culture

The very first step is creating a collaborative, team-oriented culture where all members feel like their thoughts and contributions matter. Building a team culture takes time and your culture is ultimately an extension of your core values as the owner. 

You must first define your core values, your vision and your mission and then teach it to your team members. Ultimately, they will help you carry this vision forward so it is extremely important that you work every day to instill your values in your team. You can do this by sharing your vision regularly and making sure your team is aligned and on the same page. If and when problems do arise or you notice...

You have heard the adage that you should work more ON your business and less IN your business, but what does that really mean?

Of course, as business owners our “to do” list is a mile long and there are truly never enough hours in the day. So why do so many studio owners continue to fill their schedules with clients and never officially step into the higher-level tasks that fall in the working ON your business category?

Before we get started, we have to share a bit of training about this concept that we learned from one of our friends and colleagues, Ashley Selman, owner of Evolution Trainers and Thrive Studio Coaching.

Ashley teaches about this concept of $15/$100/$1500 per hour tasks, and she encourages studio owners to lean into their highest value/highest return tasks as much as possible – hence the $1500/hour tasks.

Let’s break this concept apart a little.

$15/hour Tasks

What are the $15/hour tasks? These are any tasks that can be completed by...