Last week we had the honor and privilege of celebrating our 15-year anniversary as a small business. That means Jessica and I have been business partners for 16+ years and counting.

Yes, there have been some ups and downs along the way – we’ve dreamed, we’ve laughed, we’ve cried and we’ve shared many sleepless nights worrying about the long haul.

But regardless of what each of us had going on in our personal lives, we keep choosing to put the business first.

Here are 5 tips for having a successful long-standing business partnership.

1. Commit – We have a saying, “commit to your commitments” - it’s our guiding star. Years ago, we agreed to embark on this endeavor together and because of the commitment to business we made we both agree to do whatever it takes to keep the business running. Sometimes this means doing something we don’t really want to do, but if the decision is ultimately the best for the business then we are...

Have you ever stopped to think about the client journey through your business? Do you know how most of your clients find you – word of mouth, social media, advertisements, a custom app?

Specifically, do you know beyond a shadow of a doubt that your front-end systems are working hard for you and converting clients?

Regardless of how your prospects find you it is almost guaranteed that they will check your website before beginning a fitness plan.

That’s why it’s important that your website clearly states what you do and provides a clear call to action on how prospects can get started with you. 

Sounds simple right? Yes, but it’s not necessarily easy to get everything from your head out onto the page of your website with clarity and conciseness. And more often than not we don’t look at our website from the perspective of our prospects.

That’s why we absolutely LOVE Donald Miller’s StoryBrand Framework. His simple, no-nonsense approach to...

In the wake of the pandemic there seems to be a major reshaping of how we work happening right before our eyes. Businesses have closed, business owners are being forced to go in a different direction and many fitness pros are reeling trying to figure out their next move. It’s abundantly clear that we are not going back to “normal” anytime soon. 

As an entrepreneur you already know it takes grit and determination to bring your vision to life, but how do you make it through challenging times such as these?

 Develop an Opportunity-Focused Mindset

We believe your #1 tool is to adopt an opportunity-focused mindset or a growth mindset.

According to Carol Dweck, psychologist and researcher, “in a growth mindset, people believe their most basic abilities can be developed through dedication and hard work…This view creates a love of learning and a resilience that is essential for great accomplishment.” 

Individuals with an...

There’s a saying, “necessity is the mother of invention,” and truer words have never been spoken.  The last few months have proved that we, as business owners are resilient, strong and when we take a solution-focused approach to leading our businesses we can come out on the other side of this Covid pandemic.

Like many of you our business was hit hard when the pandemic started. It was a scramble to transition our business online, but thankfully we are continuing to maintain and we’ve even managed to add 3 new revenue streams to our business despite the pandemic.

Here’s more: 

1. Offer premium services – It seems that the future of fitness is personal so what services can you offer that are highly personalized in nature that also add to your bottom line? 

For us, we started offering in-home personal training for a very select few clients – those who are willing to pay a premium for such convenience. It’s funny because we...