Have you ever stopped to think about the client journey through your business? Do you know how most of your clients find you – word of mouth, social media, advertisements, a custom app?
Specifically, do you know beyond a shadow of a doubt that your front-end systems are working hard for you and converting clients?
Regardless of how your prospects find you it is almost guaranteed that they will check your website before beginning a fitness plan.
That’s why it’s important that your website clearly states what you do and provides a clear call to action on how prospects can get started with you.
Sounds simple right? Yes, but it’s not necessarily easy to get everything from your head out onto the page of your website with clarity and conciseness. And more often than not we don’t look at our website from the perspective of our prospects.
That’s why we absolutely LOVE Donald Miller’s StoryBrand Framework. His simple, no-nonsense approach to...
We hear from so many wellness entrepreneurs about how they would like to take a step back and spend more time working ON their businesses and less time working IN their businesses.
Of course just as soon as they say that, fear bubbles straight up to the surface.. They start thinking… "Oh my goodness, I'm training clients, or I'm working with people one on one, and I know that I'm bringing money in… what will happen if I take a step back?”
It is possible to gradually step away from working so much in your business and shift your focus to more strategic goals, but you must be smart about how you do it.
First take a look at your all-around pricing. How are you pricing your services? What kind of fees are you setting? Are you actually demanding what you're worth?
Examine your own thoughts about money and make sure you are leading with a “worth it” mindset. Remember that you are offering a tremendous value to your clients – a gift of health and wellness...
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