It’s long been said the definition of insanity is doing the same thing over and over yet expecting a different result.
Well friends if you are trying very hard to run your studio or business the way you used to then it’s likely you are feeling out of sorts and like you’re fighting an uphill battle.
The world has changed, and it’s likely we’re not going back to the way it was before… at least not for a long time.
So as business owners where should we put our focus?
No, we don’t have a crystal ball, but here’s our best “one foot in front of the other” guess of how business will shift in the coming weeks, months and years.
1) The future of fitness is personal – With so many opportunities out there and different virtual platforms available (ones with presumably larger budgets than we have as small studio owners) it is going to be hard to compete in that space… unless you already have a lot of notoriety...
It seems there was a line drawn in the sand on March 13, 2020 and we are now affectionately referring to our lives as pre-Covid-19 and post-Covid-19. What a strange trip it’s been (and continues to be), and there’s no doubt we’re all a little beaten up, a little scarred, a little broken – but the good news is we’re still here and we’re still standing.
We know everyone’s path and experience is different – some are deciding to close their studios, others are downsizing, some are pivoting in a new direction and others are figuring out how to run a studio in the post-Covid world.
We’re still waiting to open our doors (technically not allowed in NC yet AND our cases are going up), but here’s what we know about our studio and our business going forward.
1. We Must Be Anti-Racist: Just as we were all catching our breath from the Covid crisis we were reminded that the longest standing pandemic in the US is systemic and...
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