Since the inception of our coaching business we’ve heard from dozens of studio owners that marketing their fitness studio is their most pressing issue.
Enter 'rona, she says in parentheses (sung to the tune of My Shot from Hamilton – sorry I only watched the Disney+ version twice this weekend and it is FANTASTIC as expected).
But seriously – enter Coronavirus. How does one even begin to market in the midst of a pandemic?
Here are 4 strategies we’re leaning into right now to re-engage old clients and encourage new business.
1. Weekly Email Communication – Prior to the pandemic we were sending an e-newsletter about once/month. Since we closed down we have moved to sending useful content weekly to two lists – our active clients and our prospective clients (i.e. ones who have opted in to our newsletter or content either as a previous client or another marketing initiative).
This strategy is highly efficient and allows us to stay front and...
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