It’s long been said the definition of insanity is doing the same thing over and over yet expecting a different result.
Well friends if you are trying very hard to run your studio or business the way you used to then it’s likely you are feeling out of sorts and like you’re fighting an uphill battle.
The world has changed, and it’s likely we’re not going back to the way it was before… at least not for a long time.
So as business owners where should we put our focus?
No, we don’t have a crystal ball, but here’s our best “one foot in front of the other” guess of how business will shift in the coming weeks, months and years.
1) The future of fitness is personal – With so many opportunities out there and different virtual platforms available (ones with presumably larger budgets than we have as small studio owners) it is going to be hard to compete in that space… unless you already have a lot of notoriety...
There’s a saying, “necessity is the mother of invention,” and truer words have never been spoken. The last few months have proved that we, as business owners are resilient, strong and when we take a solution-focused approach to leading our businesses we can come out on the other side of this Covid pandemic.
Like many of you our business was hit hard when the pandemic started. It was a scramble to transition our business online, but thankfully we are continuing to maintain and we’ve even managed to add 3 new revenue streams to our business despite the pandemic.
1. Offer premium services – It seems that the future of fitness is personal so what services can you offer that are highly personalized in nature that also add to your bottom line?
For us, we started offering in-home personal training for a very select few clients – those who are willing to pay a premium for such convenience. It’s funny because we...
All this time in pandemic has many of us thinking “what now?”
Some business owners have decided to close their businesses. Others are pivoting in a new direction (maybe one they didn’t choose), and yet others are feeling a little lost and uncertain about what to do next.
Essentially we are all in transition.
And sometimes transition breeds uncertainty and lack of purpose.
Discovering your purpose is not an easy process. You don’t magically wake up one day with a clear vision of what your purpose is and exactly how it is going to take shape (unless you are extremely lucky). However, discovering your unique gifts and talents and doing what you love can add so much more joy to your life. It doesn’t have to be someday . . . you can start today!
Grab your journal, answer the following questions, and take some time to truly reflect on what matters most now.
1. What did you do for fun as a kid?
Children are naturally drawn to what resonates...
Since the inception of our coaching business we’ve heard from dozens of studio owners that marketing their fitness studio is their most pressing issue.
Enter 'rona, she says in parentheses (sung to the tune of My Shot from Hamilton – sorry I only watched the Disney+ version twice this weekend and it is FANTASTIC as expected).
But seriously – enter Coronavirus. How does one even begin to market in the midst of a pandemic?
Here are 4 strategies we’re leaning into right now to re-engage old clients and encourage new business.
1. Weekly Email Communication – Prior to the pandemic we were sending an e-newsletter about once/month. Since we closed down we have moved to sending useful content weekly to two lists – our active clients and our prospective clients (i.e. ones who have opted in to our newsletter or content either as a previous client or another marketing initiative).
This strategy is highly efficient and allows us to stay front and...
We are officially almost halfway through 2020, and like most of you our studio has been closed for more than half of that time. It’s crazy when we think of it.
Currently we are still closed as we await notice from our state authorities about moving to the next phase of re-opening, and sadly, we are seeing huge spikes in NC which makes us a bit worried about opening up right away – even if it is allowed.
And to top it off some of our team members are a bit worried about returning to the studio – some for health reasons and some because they have grown complacent and comfortable in the WFH gig.
Needless to say, there are a lot of decisions flooding our heads as studio owners and it’s important that we stay focused and do our best to continue to lead through this next phase of re-opening.
So….how do you re-engage your team as you start to re-open your studio?
It seems there was a line drawn in the sand on March 13, 2020 and we are now affectionately referring to our lives as pre-Covid-19 and post-Covid-19. What a strange trip it’s been (and continues to be), and there’s no doubt we’re all a little beaten up, a little scarred, a little broken – but the good news is we’re still here and we’re still standing.
We know everyone’s path and experience is different – some are deciding to close their studios, others are downsizing, some are pivoting in a new direction and others are figuring out how to run a studio in the post-Covid world.
We’re still waiting to open our doors (technically not allowed in NC yet AND our cases are going up), but here’s what we know about our studio and our business going forward.
1. We Must Be Anti-Racist: Just as we were all catching our breath from the Covid crisis we were reminded that the longest standing pandemic in the US is systemic and...
Not only are we in the midst of a pandemic fraught with shifting tides, stress and uncertainty, but we are also under a racism pandemic. The scab has been pulled off of this deep wound, and as conscious business owners we have a responsibility to bear witness, listen, learn and act.
We trust that you too have been grappling with your role in this conversation and navigating your own thoughts and feelings and how to consciously STAND UP for RACIAL EQUITY.
We don’t propose to have all the answers, but we are committed to learning, listening, engaging and acting.
A Reflection from Iman Abdul-Salaam – Personal Trainer at Empower Personalized Fitness
“This past month has been a very difficult time for many people, especially for African-Americans like myself. First with the murder of Ahmaud Arbery, then Breonna Taylor and now George Floyd. Being a person of color in this country has always been challenging, but one would think by 2020 it would be or should...
No, we didn’t suddenly find ourselves with a crystal ball and magic powers, but one thing we know for sure is that the future of fitness and wellness is changing.
Overnight our industry was literally transformed when we were all forced to move to a virtual format, and now we are faced with another change – navigating how do we live, cope and do business in a world that now has Covid-19.
All this time in quarantine has given many of us time to reflect and actually “think” instead of “do” all the time. And over the last few weeks we’ve noticed a collective shift amongst studio owners to a “where do I go from here” mentality.
Some are deciding to contract, to simplify, to get smaller. Some are deciding to change directions all together – to pursue a new passion or to simply just take a break. Others are finding themselves leaning heavily into re-opening their studios with new protocols in place.
Wherever you are we are...
As the studio owner you are kind of like the coach of a world championship team. You can have all the talent in the world, but it’s how you coach, mentor and bring them together that really matters.
A world-class coach doesn’t just roll out the balls at the beginning of the year and say good luck – instead there is a lot of hard work, perseverance, communication, discipline, practice and growth that happens throughout the season.
And that’s exactly what you must do as the studio owner – constantly mentor, motivate, coach, inspire, teach, train and evolve your team.
So how do you that? Through communication and regular meetings.
First and foremost, we recommend a regular team meeting (ideally weekly but at a minimum monthly).
You may be thinking, “I don’t have time to meet” or “I don’t want to waste my team’s time.”
Well – we’d like to argue that you really can’t afford not to meet if you want...
We hope you are healthy and safe, and you are hanging in there as a business owner. For us we are officially in week 10 of shutdown due to the Covid-19 pandemic.
Some things have become routine – like creating our virtual classes and offering online personal training, but there is still a familiar rhythm lacking - and that is of going into the studio each and every day.
Which brings us to the stress du jour – how and when do we re-open and when will it actually be safe to do so?
This one thought has been on our mind for weeks, and we still aren’t quite sure when we will be able to return to seeing clients in the studio. But we know that now is the time to start thinking, planning and communicating with both our team and our clients so we can all be on the same page when the time comes.
As you know… everything is different now and businesses across the world are having to figure out a new way of doing things. And that is true for...
Just enter your name and email so we know where to send your download link to. Thanks in advance!