What Does It Mean To Be the CEO of Your Business?

Ok so you’ve done all the hard work of getting your business up and running. You came up with the business concept, you found the location, you secured the finances, you opened the doors and you are helping clients reach their goals.

But why is your team not doing what they should do? And why are clients so hard to manage sometimes?

Well it may just be that you haven’t quite stepped into your leadership role yet.

No worries – we’ve been there too, and it’s something that many of us forget when we are grinding it out day in and day out.

In order for your business to fully function and thrive you must start thinking, acting and leading like the CEO of your business.


The first step to stepping into your CEO role is to develop a strong business culture – one that is an extension of your personal values. This work takes time and reflection, and it’s usually a complete departure from your ‘go, go, go see clients all the time routine.’

Instead you must go inward and think about what type of culture you want in your business, and then take the time to write it down. From there you must actively train and teach your team what it means to embody your culture.

Again this is a process and one that you must teach over time. When you are constantly conveying your mission, your vision and your values to your team they will start to adapt and adopt it. 


The second component is to develop your leadership skills. Start by reading leadership and business books. A few of our favorites are:

1. “The E-Myth Revisted: Why Most Small Business Don’t Work and What to Do About It” by Michael Gerber
2. “The 5 Dysfunctions of a Team: A Leadership Fable” by Patrick Lencioni
3. “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by Chan Kim and Renee Mauborgne
4. “Delivering Happiness: A Path to Profits, Passion and Purpose” by Tony Hsieh

Next make it your mission to challenge yourself to develop and refine your leadership skills. Seek out continuing education in areas of conflict resolution, team motivation and business ownership instead of only focusing on growing your skill set within the wellness industry.

Finally find a mentor that can help guide you. Running a business is hard work, and sometimes it can be lonely at the top. Having someone in your corner to help you talk and think through decisions will make your job so much easier and more enjoyable.

And remember… if you’re struggling in this area it simply just means that you haven’t developed your leadership skills….yet. Yet is a powerful word and one that reminds that it’s never too late to start learning a new skill.

You can do it! And your business deserves to have you step into your leadership role. There is no right way or wrong way, and it’s ok to make mistakes along the way. Your team will see that you are growing and evolving which shows you are vulnerable and willing to change. Great team members want to be a part of that energy and will continue to work with you as you grow.

Don’t go at it alone! Join this private group where we have authentic conversations about the joys, triumphs and struggles of owning a wellness business. We’d love to see you in the threads!

Be Bold, Be Free, Live Empowered,